Do Americans Wear Too Much Makeup
New inquiry indicates that that wearing heavy makeup a can atomic number 82 to a "subtle form of dehumanization." The report, published in the journal Sex activity Roles, found that women were perceived as having less human-similar traits when wearing makeup compared to when not wearing makeup.
"A growing torso of research has shown that body sexualization prompts dehumanization and objectification. That is, that bodies wearing lingerie and displaying suggestive postures are visually processed akin to objects at a basic cognitive level and perceived equally being less homo," explained report author Philippe Bernard, a tenured researcher at the Free University of Brussels.
"That line of enquiry has been informative regarding how people perceive sexualized images appearing in the media, but lilliputian is known regarding whether subtler forms of sexualization, such as makeup, might influence the manner people class impressions of female models and 'ordinary' women."
In four experiments with nearly 1,000 participants in total, the researchers examined how the presence of heavy makeup was related to the dehumanization of women. Participants viewed portraits of women'due south faces, which either included makeup or did not, and were asked to complete a questionnaire assessing their perceptions of them.
The researchers found that women with heavy makeup were rated by both male person and female participants as having less humanness, bureau, experience, competence, warmth, and morality compared to women without makeup. Faces with makeup were as well rated as more sexualized than faces without makeup.
"Faces are perceived as being more sexualized when wearing makeup, which indicates that sexualization can exist communicated through facial cues (eastward.m., lipstick and mascara) and non only through bodily cues (e.thou., through tight-plumbing fixtures wear, suggestive postures)," Bernard told PsyPost.
"Our research as well shows that heavy makeup triggers lower attributions of man-like traits to women, regardless of whether they were models or ordinary women. This suggests that heavy makeup prompts men and women to focus more on women's sexiness and sex appeal than on their personality, thereby causing a subtle form of dehumanization."
The researchers used augmented reality engineering science known as ModiFace to add together makeup to images of the women's faces. "The positive side of such technology is that we ensured that makeup characteristics were the same for all faces. Nosotros have thus tested our hypothesis that makeup influences attribution of human-like traits with well-controlled images of faces and with extreme variations of makeup (no makeup versus heavy makeup)," Bernard explained.
"Future researchers might want to replicate our findings in a more nuanced way, east.yard., by gradually manipulating the makeup intensity to identify whether the dehumanizing effect of makeup occurs at lower levels of makeup intensity."
Surprisingly, the researchers did non observe bear witness that ratings of sexualization were related to dehumanization, which indicates that "sexualization was non the mechanism underlying the dehumanization of faces with makeup," the researchers explained.
"Future research might also existence interested in examining the underlying social and cognitive mechanisms explaining why people aspect less human-similar traits to women wearing heavy makeup. In the light of contempo research, it might exist that faces with heavy makeup are perceived as possessing less human-like traits because they are visually processed in a mode that resembles how nearly objects are processed (come across also https://world wide web.nature.com/articles/s41598-019-42928-x)," Bernard said.
The study, "An Initial Test of the Cosmetics Dehumanization Hypothesis: Heavy Makeup Diminishes Attributions of Humanness-Related Traits to Women", was authored past Philippe Bernard, Joanne Content, Lara Servais, Robin Wollast, and Sarah Gervais.
Source: https://www.psypost.org/2020/01/new-study-finds-women-wearing-heavy-makeup-are-viewed-as-having-less-human-like-traits-55409
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